Kalamkari is Mayura Kumar’s signature series. Her foray into design began with this skilled art form.

The term "Kalamkari" is derived from the Persian words "kalam" (pen) and "kari" (craftsmanship), meaning drawing with a pen using organic and natural dyes from Andhra Pradesh and Telangana.This master craft technique is renowned for its storytelling through rich colours and mythological themes on textiles. Kalamkari stands as India’s pride in sustainable & eco-friendly textile art.